Infographic: The Beginners Guide to Memorable Marketing

 

 

If you, like many of the readers of Suburban Finance, are looking to earn some extra money on the side by starting a side business, you’ll probably know that marketing yourself and your products and services in the right way is absolutely key.

Marketing a blog or a website is not as difficult as it may initially seem. You don’t have to have a fancy business degree to do this well, as long as you know the main principles and can follow along well.

I found this infographic on Promotional Plus which is very helpful for beginners. It’s a great guide completely worth your time to read if you are a little lost with what to do to market your service.

Guide_to_memorable_mkting_LOWWhat is your experience with marketing for beginners? Did you find this useful in marketing your side business or income stream?

 

The Working Man’s Problem With Credit Purchases

Everyone seems to be in a rush to get themselves into debt these days, with children and young teens gleefully rushing off into debt the first chance they get. Banks are all too eager to hand out debit cards, which are easily linked to overdraft protection. That then lets people who don’t even have credit cards get access to their own ‘credit’ if they just overdraft their current account a little. This leads to perhaps a secured credit card, or maybe even your very own bank credit card, with a particularly small cap, such as £500 or so.

In time these little baby steps towards the security of credit end up putting a credit card or a credit loan of some sort in the hands of almost every single adult in the UK. The thing is, very few people who have credit actually understand what it is, where it originated, or why it was created in the first place. You see, ages ago credit was used to purchase goods which were often used to manufacture other goods, which themselves were later traded on or sold. This was something that kept markets moving.

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To a degree, this was because old world credit was a lot like being paid, but knowing you still had to do the work to take care of what you’d been paid for. Others argue that these older forms of credit were just another form of bartering, but back then it was still a loan of sorts. Fast forward to now, and people barter all the time for credit. They are just exchanging the value of their time, instead of a financial or fixed asset. That means that in modern times, however, credit is rarely used to actually produce anything. That’s an important distinction.

Instead, credit is almost exclusively used to consume. Even when credit is used to produce something, as in the case of an auto manufacturer, the borrowers regularly file for bankruptcy, which lets them walk away without paying off their credit debt. When that happens, those consumers who do pay off their debts end up picking up the extra costs in the form of increased interest rates and percentages. However, this isn’t the real problem with credit. The real problem is that credit feeds inflation, no matter what anyone else would like you to believe.

 

This is because credit takes away from the net level of income, as it does not produce anything. Instead, it leaves less each time it is used. For example, if we had a closed system, and did not allow credit, the whole would more or less remain the same, with monetary shifts, but in general the ability to barter or trade would not be destroyed as easily as it is today with credit. Take the example where farmers use money as a form of bartering, instead of just directly trading their goods. Every time a farmer makes a purchase, there would also later be a sale of either different goods by the person who made the purchase, or by someone else. Likewise for every sale, there would be another purchase. This would keep the economy generally balanced, with a trend towards wealth pooling on certain people or in certain industries over time, but generally remaining fluid.

Now, in a system where people are allowed to quickly and easily access credit, which is what we have today in the UK, the division of wealth changes significantly, and rapidly. No longer are there very minor shifts between our purchase based barter economy, where people are constantly buying and selling, which promotes the overall financial health of everyone. Instead we now have a place where the people providing credit are producing nothing. Instead lenders are only taking, and the more they take, the less there is for everyone else.

For example, let’s say that we had 10 farmers with £100 each, but that one of them was also a lender. Now, one day a farmer has a problem and needs to borrow £10. He goes to the lender, who charges him £1 interest on that loan. Now one farmer only has £99, while the other has £101. Now, let’s assume that each of these other farmers also needs to borrow money, and that each time they pay £1 interest to the lender. Now the lender has £109, and everyone else has just £99.

If this trend continues every year, after 90 years everyone will have £9, while the lender will have £910. That lender will control more than 90% of the world currency in our little experiment, but they will never have produced anything. Now, for the rest of the farmers to be able to function properly, they need to all agree to inflate their currency so that there is enough for them to spend on things again, particularly if they need to be able to make larger purchases, such as the £30 a new car might cost. Since inflation is slowly and carefully managed by the various central banks, no one really sees it, and thus, no one complains.

The problem with this whole scenario though is that one farmer can only ever produce so much of whatever it is he or she is farming. Therefore any form of trade other than direct barter, which involves a unit of currency, will never be sustainable in a society where interest rates are allowed to go as crazy as they have in the UK. Rather, credit will push the entire society towards a dividing point, where either no one can repay their credit, or the currency needs to be reset. The UK is there today, with inflation rates over the last 100 years having crushed the real value of our money.

This can bee seen in that everyone continues to work the same amount, and they more or less continue to eat the same amount of food. The only thing that has changed is how much things cost, which makes no logical sense. Obviously it makes financial sense, but then that’s the sort of financial sense that only works if you suspend reality and look through the lens of a finance grad.

The reality is that if a day’s work is the same as it has always been, and a worker eats the same amount of food they have always eaten, the price of food should really never go up, minus a catastrophe. However, thanks to credit, we slowly devalue our money, and the cost of our food keeps going up, while the amount of food we eat isn’t increasing, and the amount we produce also isn’t increasing. That is inflation, and it is why you should carefully consider avoiding credit card purchases.

Five Ways to Save on Van Insurance

People choose to invest money in to a great new or used van for different reasons; from carrying huge loads of work tools, to setting up a man and van business to simply travelling the country in a home on wheels. There are many similarities when it comes to finding deals and money saving loopholes with car and van insurance.

Here are five great ways to save money on your van insurance

Get the right cover

Getting the right cover is essential when considering buying a van and taking out insurance. You need to have gained a relative understanding of how risky you are perceived to be. Ensure you buy business cover if you’re going to be trading regularly using the van.

Doing repairs? Check to see if you’re allowed to tow other cars. Most important of all though, don’t assume the contents or tools are covered – this is one place people regularly slip up on. Double-check everything before confirming as the cheapest cover may not necessarily be the best.

Pay it off in full

When insuring, it’s easy to fall into the trap of paying off monthly. Paying something off in small chunks may sound great to begin with but those interest rates can really put a squeeze on your bank account further down the line. According to The Guardian, this could cost you 24% in interest. Find a 0% credit, pay it off in full and then make repayments in monthly instalments.

Compare quotes

Price comparison sites show clearly what prices and benefits are included, list the telephone numbers, offer ‘one click’ quotes and state what kind of excess you should expect to pay with sites such as More Than van insurance. Be sure to check ‘not on comparison sites’ options such as Aviva too.

Haggle

One thing many people don’t know is that the van insurance market is a lot less competitive than with car insurance. This means once they get a customer, they would prefer to retain them. Haggling a little can go a long way.

Advertise

Offering a service? Put your business number on the van. To an insurer, this shows you care about appearances – after all, a driver with their business on full show is more likely to drive carefully!