LuLaRoe emerged as a direct selling company in 2014. Within a short period of time, it quickly grew and developed a strong fan-base among both sellers and non-sellers alike. Despite their recent bad press, they still continue to rock the social media world and maintain sales. Women are still signing up to be what the company has titled a LuLaRoe Fashion Consultant, and new styles are added monthly. But, with e-commerce more popular than ever, the option to buy online can make or break retailers. So, can you buy LuLaRoe online?
How LuLaRoe Works
For those of you who may still be unfamiliar with the process, LuLaRoe is a direct selling company that earned popularity originally through their leggings. One of the their taglines, “where fashion meets comfort,” resonates with so many women, both in the professional world and in their personal lives. The company was initially designed as a way for the stay-at-home mom to make an income while still raising her family. Not just that, but what truly sets this multi-level marketing (MLM) company apart from others is that each seller receives different patterns and styles, making it somewhat easier for multiple women in the same area to distribute the product. However, whether or not you can really make a living selling LuLaRoe is still up for debate, but it appears to all come down to the individual selling.
Typically, those who do decide to sell are encouraged to turn to social media, which is undeniably a beneficial way to sell online. Most start Facebook groups, as advised by their LuLaRoe “upline” or coach (someone doing well in the company and is able to coach others on how to be successful while also making more money from their sales). To become a consultant, you pay roughly $4,000 to $6,000 to begin, which goes toward your first kit or inventory. You start making your money back the minute you start selling.
New styles and designs come out regularly each season, consistently creating buzz and the FOMO (“fear of missing out”) effect. As accessibility to products consumers desire increases through online shopping, one has to wonder if LuLaRoe is available to purchase through the web rather than a person. Is it possible to buy LuLaRoe online?
Can You Buy LuLaRoe Online?
Technically, no, you can’t buy LuLaRoe online. This is not to say, though, that there aren’t ways around that.
Consultants sell the clothes directly, and the website does not have an option to purchase with an online store. In fact, sellers must sell from their home and are not permitted to have a brick-and-mortar site. They can, however, sell from what are known as “pop-ups” or events where the product is available to the attendees.
Regardless, you do not have to live in the same area as a consultant in order to buy items from her. Many take payments via PayPal and will ship the clothes to you, much like you would arrange with any retailer’s website. Sites like Ebay is another option to buy LuLaRoe online, but some do tack on shipping prices and you should keep in mind that these items may be used.
So, even though you cannot place orders through the LuLaRoe website, you can still purchase the clothes through different sellers online with a debit or credit card and still have the items shipped to your house.
Are you a fan of LuLaRoe? Have you ever bought any of their clothes online? Share your experience with us in the comments below.
PC: Hiram Robles
Jenn Clark is a writer, PR specialist, entrepreneur, blogger and coffee enthusiast. A lover of laughter, traveling and cheese, she’s written about her life experiences here at suburbanfinance while at the same time growing other young professionals. You can find more of her work at Jennblogs.co.